(Castries, Saint Lucia) Saint Lucia’s lone LGBTI representative organisation has this week launched its new logo over a series of platforms. The logo designed by Randolph Rosemond of Edge Design, affirms the new direction of United and Strong.
“The new logo reflects the organisation’s focus on partnership and dialogue as a means of achieving equity,” says Executive Director Kenita Placide. “This is a struggle but it does not have to be a fight. Our aim is to work with partners in the society such as government, social organisation, religious groups, etc, to achieve change. Not to engage in conflict but in corporation towards a healthier, safer, happier Saint Lucia.”
Born in response to the HIV IDS pandemic, U&S has now transitioned to advocacy focused on human rights and elimination of stigma and discrimination. While its focus is lesbian, gay, bisexual, transgender and intersex (LGBTI) people, the organisation’s mandate ensures justice for all marginalised communities.
The new logo uses the colours of the Saint Lucia flag to reflect the organisation’s focus on justice, truth and charity for all people on its home base. Two figures in hues of pink and blue reflect equality for all shades of being and are reaching upward together in an expression of optimism, unity and courage.
Communications and Advocacy Manager Maria Fontenelle says, “The new logo strongly identifies the organisation and its mandate and conveys confidence and hope for the future of all people on Saint Lucia”.
United and Strong, which hosts the Eastern Caribbean hub of the Caribbean Forum for the Liberation and Acceptance of Genders and Sexualities (CariFLAGS), was founded in 2000 and became a registered non-governmental organisation in 2005. It is a member organisation of the Caribbean HIV/AIDS Partnership — a network of groups focused on LGBT and other marginalised communities in the OECS.